Marketing Strategies & Concept Designs
This collection showcases strategic design work created to elevate brand presence and drive engagement. From campaign mockups and promotional concepts to business plans and brand awareness ads, each piece combines thoughtful marketing insight with compelling design, turning ideas into visually impactful solutions.
01
Business Plan Competition
At my university, a competition is held every year called the Business Plan Competition. This is when students create their own company and present a plan in front of judges in a Shark Tank style. I participated with a friend, and our company was called Ecowear. We were a benefit corporation that sold sustainable clothing and beachwear. To make us stand out in front of the judges, I created a logo, business cards, flyers, a website, and many other mockups of our potential business. My partner and I ended up taking first place in the competition that year! You can find the logo on the Logos page and the potential website I made for the company on the Website Designs page of my marketing designs.
Award of Competition can be found in the "Honors & Awards" or "Activity" sections on my LinkedIn!
- Logo made in Adobe Illustrator
- Poster made in Adobe Illustrator
- Business cards made in Canva
- T-shirts/T-shirt mockups/Package mockup made in Adobe Photoshop
- Instagram mockup made in Adobe Photoshop













Presentation
Business Plan Report
02
Ciest Si Bon Bakery Digital Marketing Strategy
This project was part of my Digital Marketing class, where my group and I selected a company that needed support with its digital marketing efforts. Our task was to develop a comprehensive report outlining strategic digital marketing solutions to enhance the company's online presence. Additionally, we created a presentation to showcase our recommendations.
As part of the project, we established a consulting identity, naming ourselves Sweet Strategy Consulting. My contributions focused primarily on organization and design. I created the Brand Pyramid Diagram and Buyer Persona Diagram, redesigned the company’s logo, designed Instagram graphics, and structured the Slideshow presentation to align with the theme of the company while making it look professional. I then formatted and refined the final report to ensure it was visually appealing, professional, and cohesive with our overall branding. I also helped with different sections of the written portion such as BCG Matrix, Product/Market Matrix, Content Pillars, Media Channel (Tactics), etc.
Project can also be found in the "Projects" or "Activity" sections on my LinkedIn!
- Graphics made in Adobe Illustrator & Adobe Photoshop
- Presentation made on Google Slides
- Final Report made on Google Docs
Presentation
Final Report
03
Not Your Mother's Tough Love Bonding Leave In Protector Brand Awareness Advertisements
This project was part of my Advertising Agency class, and aimed to figure out ways to increase brand awareness for Not Your Mother's Tough Love Bonding Leave-In Protector through a variety of advertising strategies. These included creating potential Instagram posts, designing eye-catching billboards for high-traffic areas such as streets and malls, strategizing a pop-up shop event, and producing a video advertisement for use in commercials and YouTube pre-rolls. My team and I developed the tagline "Confidence in Every Spray" and created the "This or That" campaign, which showcased the product’s transformative before-and-after results, with confidence as the core message. I was responsible for all the graphic design elements of the campaign, while my team focused on crafting the written content for the Advertisement Plan Book. The entirety of the Advertisement Plan Book was designed by me, and I incorporated it into an interactive flipbook!
Project can also be found in the "Projects" or "Activity" sections on my LinkedIn!
- Graphics made in Canva
- Ad Plan Book made in Canva
- Presentation made in Canva
- Mockups made in Adobe Photoshop
- Video Ad made in VEED (and some AI)
Ad Plan Book
Presentation
Instagram Mockups as GIFS




Video Ad

Billboard as GIF

Sales Promotion
