Ciest Si Bon Bakery Digital Marketing Strategy

This project was part of my Digital Marketing class, where my group and I selected a company that needed support with its digital marketing efforts, we chose Ciest Si Bon Bakery. Our task was to develop a comprehensive report outlining strategic digital marketing solutions to enhance the company's online presence. Additionally, we created a presentation to showcase our recommendations.

As part of the project, we established a consulting identity, naming ourselves Sweet Strategy Consulting. My contributions focused primarily on organization and design. I created the Brand Pyramid Diagram and Buyer Persona Diagram, redesigned the company's logo, designed Instagram graphics, and structured the Slideshow presentation to align with the theme of the company while making it look professional. I then formatted and refined the final report to ensure it was visually appealing, professional, and cohesive with our overall branding. I also helped with different sections of the written portion such as BCG Matrix, Product/Market Matrix, Content Pillars, Media Channel (Tactics), etc.

Project can also be found in the "Projects" or "Activity" sections on my LinkedIn!

- Graphics made in Adobe Illustrator & Adobe Photoshop

- Presentation made on Google Slides

- Final Report made on Google Docs

Presentation

Final Report