NYM - Tough Love Bonding Leave In Protector Brand Awareness Advertisements

Porshe Eismann
Feb 21
1 min read

This project was part of my Advertising Agency class, and aimed to figure out ways to increase brand awareness for Not Your Mother's Tough Love Bonding Leave-In Protector through a variety of advertising strategies. These included creating potential Instagram posts, designing eye-catching billboards for high-traffic areas such as streets and malls, strategizing a pop-up shop event, and producing a video advertisement for use in commercials and YouTube pre-rolls. My team and I developed the tagline "Confidence in Every Spray" and created the "This or That" campaign, which showcased the product’s transformative before-and-after results, with confidence as the core message. I was responsible for all the graphic design elements of the campaign, while my team focused on crafting the written content for the Advertisement Plan Book. The entirety of the Advertisement Plan Book was designed by me, and I incorporated it into an interactive flipbook!